Introducing nature to the stand…

The Belgian group COSUCRA is deeply rooted in sustainable development and naturalness. This is expressed across its entire value chain.

COSUCRA is strongly committed to the transition to healthy, sustainable nutrition, and offers innovative ingredients derived from natural raw materials: chicory and peas.

The Food Ingredients Europe (FIE) show is the place to be, the place to (re)introduce them to leading suppliers, buyers, R&D experts and food and drink production specialists.


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"Nearly 1,500 exhibitors from 90 different countries will be rubbing shoulders at the show, Europe's leading food and drink event...

For this year's event, the stand had to be a reminder of naturalness and sustainability, and there was no way it was going to go unnoticed!” The brief was clear.

We came up with a vast space that was both simple and forward-looking, made from natural, noble materials and with messages that were easy to read.

In the distance, spot a forest

Our design architects have come up with a stand that evokes the soft, flowing shapes characteristic of nature, creating a soothing, harmonious atmosphere. We also opted for rounded shapes when we designed the made-to-measure furniture, which is produced entirely in our joinery and painting workshops.

As a central feature, and to further emphasise the natural feel of the stand, we used cardboard hanging baskets, forming a forest of bamboo... visible from afar.

From the choice of colours to the flooring, from the subtle floral decoration to the appropriate warm lighting: every detail contributed to leaving an impression of openness, clarity and freshness that are greatly appreciated by the visitors.


More than a stand, a story…

Based on the brief provided, our architects design a project that perfectly matches the company's marketing objectives. The brief is therefore the central pillar that guarantees the desired impact. To give you an idea, here's the COSUCRA stand we produced previously. The ambition to create an eye-catching element while emphasising an atmosphere that evokes naturalness and sustainability has radically transformed the stand's presence.

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