When the mountains come to Chillventa

While the aim of a trade show like Chillventa is to highlight the specific technological features of the products on display, it's often the way in which they are presented that makes all the difference.

Our challenge was to fit out 600 m² over two floors and divide them between areas dedicated to meetings, product displays... and others purely for visual enjoyment.


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Ski resort atmosphere

Some projects are worth sharing, even if they have not been completed. Developed for Salon 2022, it features a concept inspired by our customer's business: refrigeration. The event was an opportunity for the Daikin Group to present itself as a key player in commercial refrigeration and refrigerated transport, as well as a global provider of sustainable cold chain solutions.

This is a highly competitive sector and the customer wanted a stand that stood out from the competition. The main idea was to give visitors a memorable experience, with a unique décor that showcased the different product ranges. The other challenge was to bring together all the international partners (Italy, Spain, Austria, the UK and Japan) around a single theme. Playing with the culinary traditions of each country was the second idea...


Our proposal was based on this premise. A ski resort atmosphere with snow as the basic material and colour.

The various wooden chalets presented the countries and their cuisine, organised as a tasting tour, alternating with product information, all set against the backdrop of the Alps. The more enclosed area housed the meeting rooms.

Upstairs: an overview of the stand, in the cosy atmosphere of a mountain chalet interior.